In the past three years, the company has doubled its political team, according to the Times. New video capabilities on the site and the ability to upload voter files are said to be two of the most important features that the social media giant is providing to the campaigns. What will likely have the biggest impact is how these candidates advertise on the popular platform. Facebook has already made news with its breakdown of data concerning how many people are talking about certain candidates in specific geographical areas, and that’s likely just the beginning.
“They provide something that political campaigns have wanted for, really, as long as there [have] been political campaigns, which is a really precise way to target the people they’re interested in talking to,” Chris Calabrese, the vice president of policy at the Center for Democracy and Technology, told Truthdig.
Facebook collects a massive amount of data from users, and the information candidates can use from that data is extremely valuable to a campaign. Calabrese doesn’t believe Facebook is selling or sharing user information directly, as that data is too valuable to Facebook, but the company is likely having candidates pay to have Facebook show targeted ads based on the data it has collected.http://www.truthdig.com/report/item/facebooks_diving_into_the_presidential_race_yes_you_should_be_worried_201#